Disclaimer

TELUS has implemented industry-leading Privacy by Design standards to ensure that privacy is not compromised. All the data analyzed by TELUS Insights is strongly de-identified, meaning it cannot be traced back to an individual. It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring that privacy is fully protected at all times. For further information, please visit: telus.com/insights or email at telusinsights@telus.com

Definitions

Visitor

A visitor is defined as anyone who has an assumed home area outside of the tourism destination area (study location). To be counted a visitor must stop in the area for at least 3 hours, this ensures we capture relevant quality trips. To exclude visitors regularly commuting for work, school or taking routine trips (e.g., errands, household grocery shopping, etc.) a global filter has been applied to remove any visitors taking 6 or more trips within a week, during the study month. Domestic visitor counts can be broken down by their assumed home Province and Neighbourhood Forward Sortation Area (FSA). International visitors can be broken down by their country of origin, and American visitors broken down by State.

Unique and total trip counts

TELUS Insights provides two types of count outputs: a unique count and a total trip count. The unique count is the number of visitors seen at least once in the area and the total trip count is the number trips taken by all visitors to the study area, during a given timeframe (e.g. monthly, weekly, daily). A visitor must leave and return to the area within the timeframe for it to be counted as multiple trips. For example, if a visitor takes 2 trips in September 2021, and 3 trips in October 2021 to the same study area. In September 2021 they would be counted as 1 unique and 2 total trips. In October 2021.

Stay type definitions

Visitor counts can be distinguished between day and overnight stays using the following definitions. A day-stay is time spent in the study area more than 3 hours and not between the hours of 2:AM and 6:AM. An overnight stay is time spent in the study area more than 3 hours and with time between the hours of 2:AM and 6:AM

Trip type definitions

Visitors can be distinguished between day trippers and tourists. A day tripper is a visitor that took a same-day trip, where the visitor left and returned to their assumed home area during the same 24 hours. A tourist is a visitor that took a multi-day trip where the visitor left and returned to their assumed home area longer than 24 hours.

Disclaimer

Tourism data has been provided by TELUS Insights and acquired by City of Cranbrook. It is published on Choose Cranbrook data portal for informational purposes, by permission of TELUS Insights. You are hereby not permitted to download the Tourism Insights page charts that are based on data provided by TELUS Insights.